In the ongoing battle between video platforms and users trying to block ads, a new chapter has emerged.
Alphabet’s Advertising Revenue
Alphabet, Google’s parent company, heavily relies on advertising revenue. It’s no surprise that they are taking action against ad blockers, given the multitude of ads bombarding YouTube users.
Creative Tactics and Unsatisfactory Results
Despite using creative tricks to combat ad blockers, the results have been less than satisfactory. According to 9to5Google, YouTube is now experimenting with a more effective method.
The Challenge for Ad Blockers
Previously, ad blockers had an easy job as video content and ads arrived via separate channels. However, Google’s new method involves server-side processing, sending only one media stream to devices. This makes it difficult for ad blockers to distinguish between ads and video content, rendering them ineffective.
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